Representation: Men have all the wealth and the persuasive skills to get all the 'bird(s)' they want, Women are objectified to please the men in the video, These representations can be linked to feminist theoretical perspectives as the video can be seen to both uphold and subvert the idea of the female as passive object of the male gaze.
Audience: Mostly young adult men, 16-35, interested by the music industry, appeal to Laura Mulvey's Male Gaze Theory and Uses and Gratifications Theory
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